Crowdfunding concept is not entirely new to India. In ancient times, people used to pool money from
the common man for multiple causes like political, social, religious etc. Even the Reliance empire in India
has been built with the contribution of a group of small investors.
However, the term crowdfunding is getting popular since the last few years. The major difference is
digitization which increases the potential for startup funding in India and opens the gates globally for
both the parties. Indian startups can raise funds from global investors through effective crowdfunding
campaigns. The market is huge, startups just need to attract potential investors and build long term
trust to hold them for future investments.
Basically, people understand that crowdfunding revolves only around the funds. While receiving funds
may be the ultimate goal, crowdfunding also provides great opportunity to grab potential customers
through live crowdfunding campaigns. Before the final launch of the product or services, business
startups get to know the demand and can plan products accordingly. Crowdfunding helps raise funds
along-with customers, backers and long-term followers as well. The plus point of crowdfunding
especially in India is that entrepreneurs get support from family and friends to make their startup ideas
Unlike other countries, India’s challenges are unique and more diverse. Crowdfunding startups come
with ideas or solutions for the common man that helps in the growth of the nation. There are multiple
causes of poverty, education, better health etc that need support and crowdfunding can help address
some of the issues. Along with this, it helps innovative startups to compete with global power.
Specifically, Indian startup market needs support and large corporation to make their ventures
successful and it plays a vital role through funding.
Crowdfunding is helping tremendously to provide a strong impetus to entrepreneurship in India. There
is a number of platforms available and ANGLEPaisa is one of the successful crowdfunding platforms that
provides equity crowdfunding and helps budding startups achieve their targeted goals.