The crowdfunding investment landscape is shifting and how. Traditionally there used be only formal
gatekeepers forstartup funding who used to have total control onfunding for startup businesses. These
organizations, be it angel investors, venture capitalists, private lenders exercised high control on the
waystartup investment used to be raised. But with the concept of crowdfunding picking up in a big
way,business startups have started realizing the value of this type of funding mechanism.
The digital revolution has been a true harbinger of investment liberation.Crowdfunding for businesswas
able to grow as a concept only because of the rise of digital infrastructure which led to a rise in crowdfunding
websites in India. With the possibility of putting up your product on acrowdfunding platform, businesses
could now dream of marketing their ideas toinvestors for startupsto gain requisite capital for their growth.
Digital presence alongwith astute use of digital marketing and customer data management has fueled the rise
of entrepreneurial ambitions and possibilities.
One more strong change where digital has truly intervened is opening up the ecosystem for individuals to be a
part of the startup ecosystem and individually invest in new ideas for capital growth. Unique concepts
likeequity crowdfundinghave been able to come up strongly and become a reality only because of the power
of digital platforms. Individuals can now invest in firms over long-term to help reap benefits in the ideas they
truly trust and want to support.
The other big difference in new investment mechanisms like crowdfunding over traditional platforms is the way
in which ideas and content can gain strong momentum quickly and social networks can help foster an idea and
make it go viral. Key differences can also be seen in the way in which crowdfunding investment is nurtured
amongst invested audience where entrepreneurs listen to their investment community, make them feel valued
and at times also execute key changes in the product itself to make it more lucrative for micro-investors.
ANGLEPaisa is one of the top crowdfunding platforms in India which support the growth of entrepreneurship
through crowdfunding mechanism. They have pro-actively supported companies who were waiting for
investment from traditional mechanisms but could not gain much traction. ANGLEPaisa’s platform not only
supports companies to set-up a distinct digital presence but also helps market ideas to a far wider audience
then is ever possible through traditional mechanisms.