We all typically hear of successful brand stories which we admire as the perfect representation of
the business startup spirit. However, the reality of startup funding is far different and not as much
interesting as business entrepreneurs think. Instead, real-life startup stories involve loads of effort even
while crowdfunding investment concept has picked up in the startup world.
What is the reason for this? Is it commitment, investment or the need to build a coherent story for
investors to buy-in. Above, all of these factors is the need for consistent branding to fuel crowdfunding
Each fundraising idea requires an understanding that multiple factors needed to make the product or
service successful. However, the creators of such products forget that their brand story has a pivotal
impact on consumers and investors that help raise much needed funds.
Entrepreneurs need to understand the power of the product. Apart from making endless efforts to raise
funds and market product or services. The brand itself should speak in terms of substance, style, and
inventiveness. Products need to be mindful of the kind of brand they are developing and whether there
is a difference in perception between their self image and the image seen through the eyes of the
investors.Crowdfunding for business success requires a deeper touch with the customer so that the
product can impregnate their persona and have the strongest branding amongst competition.
ANGLEPaisa is one such crowdfunding platformin India which supports entrepreneurs build the kind of
brand they aspire for. This not only helps build requisite equity but also help non-investors speak highly
of the brand across multiple social media and community sites and applications, thus spreading the
brand message across to newer audiences.
It is no exaggeration that branding goes a long-long way in sustaining the product over and beyond its
life-cycle and those will to invest in it will reap rich benefits especially when the stakes are high.